Integrity Martial Arts


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A Case Study of one of our Fans:
Integrity Martial Arts

Integrity Martial Arts hosts three classrooms, 5200 square feet of space, including an 800 square foot lobby.Jonathan Metcalf has operated Integrity Martial Arts since 2001, and is currently located in Enfield, CT – United States

Integrity Martial Arts focuses on teaching Children and Adults, the art of Breakthrough Martial Arts, Kempo, Tai Chi, Reality Martial Arts,, and has been in business since 2001.

Currently Integrity Martial Arts has roughly 200 active students.

School Description:

See the interview notes. We had a phone interview on 2.2

Jonathan, the owner has an accomplished martial arts background. 022-Revised

Jonathan is Integrity Martial Arts’ chief instructor and the studio manager. He is a fourth-degree Yodan black belt who is certified by the Instructors Academy of Martial Arts and the Goshin Kempo Jujutsu Kai. He has studied the martial arts in Taiwan and Nepal in the Himalayan Mountains and has 25 years of martial arts experience. Jonathan has additional certifications from the Tai Chi Instructor’s Academy and the U.S. Chanbara Federation. Jonathan holds a B.A. in East Asian Studies from Wesleyan University and is one of only 10 people in the country to be certified as a martial arts instructor with a degree recognized by a higher Board of Education. Jonathan was recently inducted into the U.S.A. Martial Arts Hall of Fame as Instructor of the Year. In addition, he was recognized as a Hometown Hero for his efforts with disadvantaged youth on Fox 61’s “News at Ten”.

Q & A With Jonathan Metcalf

Do You Have a Black Belt Club/Master Club/Leadership Program (etc.)? – Yes

Are You Currently an AMS Member? – No

Do You Currently Use Any School Management Software Applications? – No

Do You Currently Provide Transported After School Programs?
– No

Do You Currently Provide a Student Newsletter to Your Students (and Prospects)?
– Yes

Do You Use the “Enrollment Card” Promotion to Drive New Students into the School Each Month?
– No

Is Your Martial Arts School Website Optimized for Lead Generation?
– Yes

How Many Leads Does Your Website Generate Each Month? – 25

What Are the Biggest Successes and Breakthroughs You’ve Had Growing Your School? – See the interview notes. We had a phone interview on 2.2

What Have Been Your Most Successful Marketing Systems/Strategies Over the Last 12 Months? – See the interview notes. We had a phone interview on 2.2

What Are Your Developmental Goals for the Next 5 Years?

See the interview notes. We had a phone interview on 2.2

Biggest Challenges You Face Growing Your School

See the interview notes. We had a phone interview on 2.2

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