Grandmaster Stephen Oliver, Author at Martial Arts World News Magazine https://martialartsworldnews.com/author/soliver/ Martial Arts Business News and Tools for School Owners! Fri, 23 Jan 2026 13:35:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://martialartsworldnews.com/wp-content/uploads/2023/04/cropped-mawn-kicker-32x32.png Grandmaster Stephen Oliver, Author at Martial Arts World News Magazine https://martialartsworldnews.com/author/soliver/ 32 32 Positioning (Part 1) https://martialartsworldnews.com/columnists/positioning-part-1/ Mon, 26 Jan 2026 14:00:13 +0000 https://martialartsworldnews.com/?p=26965 Years ago I read a really interesting book called “Positioning – the Battle for your Mind” – now, some of the concepts incorporated conflict with…

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]]> Constructing Your Marketing Parthenon (Part 3) https://martialartsworldnews.com/columnists/constructing-your-marketing-parthenon-part-3/ Fri, 21 Nov 2025 14:00:50 +0000 https://martialartsworldnews.com/?p=26725 Too few leads? Crappy follow-up? Low show rate? The more people you get in front of you, the more you can close but, you’ve got…

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]]> Constructing Your Marketing Parthenon (Part 2) https://martialartsworldnews.com/columnists/constructing-your-marketing-parthenon-part-2/ Tue, 23 Sep 2025 13:00:08 +0000 https://martialartsworldnews.com/?p=26450 Your Parthenon of Marketing Visualize your marketing plan as a “Parthenon” of different strategies and tactics. Each month some may fail, others create mediocre results,…

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]]> Constructing Your Marketing Parthenon (Part 1) https://martialartsworldnews.com/columnists/constructing-your-marketing-parthenon-part-1/ Tue, 22 Jul 2025 13:00:42 +0000 https://martialartsworldnews.com/?p=26094 When it comes to marketing, the key is to be really good at all the tactics and the individual pieces. These are things needed to…

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]]> Marketing Math (Part 1) https://martialartsworldnews.com/columnists/marketing-math-part-1/ Mon, 30 Jun 2025 13:00:54 +0000 https://martialartsworldnews.com/?p=25955 It is important to understand the difference between a client, a qualified prospect, a lead, and a suspect. There is also a lot of marketing…

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]]> Direct Response Marketing https://martialartsworldnews.com/columnists/direct-response-marketing/ Sun, 13 Apr 2025 18:34:43 +0000 https://martialartsworldnews.com/?p=21737---251fe408-093b-47f3-bd60-72d0d6a377de Thinking properly about Direct Response Marketing I attended a fairly small meeting hosted by Dan Kennedy and his associate, owner of Forbes Books, Adam Witty…

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]]> Always Protect Yourself First https://martialartsworldnews.com/columnists/always-protect-yourself-first/ Sun, 13 Apr 2025 10:58:25 +0000 https://martialartsworldnews.com/?p=21439---186bbe5b-c521-4e95-9df9-4c5b28c97ed0 Positive thinking is a wonderful thing. No one ever accomplished much with a defeatist attitude or with low expectations for themselves and those around them.…

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]]> Bigger Isn’t Always Better https://martialartsworldnews.com/columnists/bigger-isnt-always-better/ Sun, 13 Apr 2025 02:17:39 +0000 https://martialartsworldnews.com/?p=21205---e75e8cf5-a530-43f9-af2a-5110e4ea1246 When I was younger, I was often envious of friends and acquaintances, and even instructors that I had heard about who: Boasted larger student active…

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]]> Manage Your Time, Live Your Life (Part 2) https://martialartsworldnews.com/columnists/manage-your-time-live-your-life-part-2/ Sat, 12 Apr 2025 18:17:10 +0000 https://martialartsworldnews.com/?p=20954---732243ea-d094-4d69-b744-71abb575d317 During your evening to be effective remember there are really only three important elements: Enrollments, Retention, and Renewals If an activity does not positively contribute…

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]]> Manage Your Time, Live Your Life (Part 1) https://martialartsworldnews.com/columnists/manage-your-time-live-your-life-part-1/ Sat, 12 Apr 2025 10:39:14 +0000 https://martialartsworldnews.com/?p=20615---10e18c73-b1d3-4c8d-ba18-f6dff7493a60 In a martial arts school operation, there are two major time-management problems that school owners encounter for themselves: First: Deciding that their work day is…

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