Facebook has announced that, starting February 16, 2021, the site would limit the number of ads a Page can run, stating that “the ad limits will impact just a small percentage of advertisers.” Their reasoning for the dramatic change is their belief that “very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.” In other words, according to Facebook, running too many ads will cause decreased ad performance overall. Fortunately, it’s unlikely that martial arts school owners will see any changes on
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