Facebook Now Features Ads in Search

social media search
Facebook Search (that is, the search bar that you use on Facebook to look up Pages, events, etc.) is now capable of displaying ads. Although the search results are determined by Facebook’s algorithm, there are some things a Facebook advertiser can do to ensure their ad’s visibility—because, unlike with Google Ads, an advertiser won’t be able to target keywords. Facebook’s algorithm looks at your business’ Page to determine your ad’s placement in search results, so it’s important to fill out all the information fields on the Page, using as many keywords as possible. To enable the Search option a user must select the Search box in the drop-down menu when

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