First Impressions

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welcome man
I think certainly the decor is a crucial element. If you’re aiming at upper income people, these are people who maybe go to a country club, their dentist office that they go to is beautiful, where they work may be nice, and then they come to your martial arts school and it’s just an empty room with a couple of mats and white walls and a couple of slogans painted on the walls… Whoa! This is not what I’m used to! And so it can set up a disconnect already with the person. So our training hall is very colorful – we have it painted in maroon and a deep

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An-Shu Stephen Hayes
has authored 20 books, worked as a body guard for the Dali Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential living martial artists in the world” by Black Belt Magazine