Many people say sales are hard, but it is only as hard as you make it. This depends on what your perception of what is difﬁcult. It is not difficult in the end when you are successful and with every sale you win you’ll feel great. So let’s win. Avoid these four words that can kill your sales: 1. Ignorance—Some people don’t know how to sell and cannot express to others the value of their product; be it martial arts lessons or a vacuums. We as martial artists know the value of what we give.Take the time to educate your staff and be sure your staff knows the value of
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