The Landing Pages report in Google Ads now includes the data generated by your Shopping Campaigns. You can compare gross conversions and conversion rates of different landing pages on your website to see which are performing better and which are not. Obviously, you want to analyze why you think one page is doing better than the other and adjust the weaker page to be more like the stronger page. In addition, if you check your statistics regularly (and you should), and one page suddenly drops in efficiency, you have a pretty good idea that something on the page has broken and needs to be fixed.
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