How I Turned Leads Into Students

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Martial Arts Kids
Texting is an essential marketing tactic for GM Dorsey’s hugely successful school
Grandmaster Troy Dorsey, whose Mansfield, TX martial arts school has been operating for 37 years, describes his powerful follow-up system MAWN: You’ve had a great record over the last year of getting people taking advantage of an offer online and following up with them in a way that gets them in for their appointment, and then their appointment goes well and they enroll. What might you say to a school struggling with that? What do your systems look like and how seriously do you take new opt-ins, leads, and appointments? TD: That’s exactly how we have to keep our schools open. We’ve tried locking the back door many times but it just

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