Locking a Steel Cage Around Your Student Body: The Keys to Ironclad Student Retention, Part 1

It’s an unfortunate reality in our business that, despite our best intentions, students quit, whether for good reasons or not. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales process. Needless to say, I probably overpaid for the car by at least ten percent. But I learned something from the experience that, in retrospect, was a valuable lesson to me. First of all, I didn’t do enough research to clearly define exactly what my current car was worth, what my current payoff was,

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Known as “The Master Systemizer,” Master Toby Milroy has positively influenced more martial arts schools then anyone in our industry. He has built a successful multi-school organization, lead the national trade association for the martial arts industry, and coached some of the most successful martial arts school operators in the world.