One of These Things is Not Like the Others: A Child’s Lesson in Marketing

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Sometimes the greatest lessons are the ones we learn early in life. This particular tip in dynamic marketing goes all the way back to childhood lessons. You may remember a certain children’s television program featuring a song that said, “One of these things is not like the others.” They would show you four items and three of them would be exactly the same, while one was completely different. For example, there might be three letter “C”s and one letter “B”. The idea was for kids to identify which item was different than the others. This was a fun game for kids, but it was also extremely easy! With three things

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