Some of our top schools have had great success in the summer by putting on guerrilla demos. What is a guerrilla demo? It’s a covert operation to increase your enrollment. You rehearse some short demos with a small team (small enough to fit in one or two vehicles). You then take your show on the road around your town by putting on quick demos wherever you find a group of people. One popular place in the summer is a local swimming pool. You simply walk up to the lifeguard, ask permission to put on a five-minute demo, and go for it. When you are finished, give away FREE Week coupons
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