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 A Case Study of one of our MawNews.com Fans:

IMAG02451Tom Burt has operated AKKA Karate USA since 1986, and is currently located in Independence, Missouri – United States

AKKA Karate USA focuses on teaching Children and Adults, the art of Chinese Kenpo
Tai Chi, and has been in business since 1986.

Currently AKKA Karate USA has roughly 115 active students.

School Description:

Our school is a traditional martial arts school focusing on improving our selves through the study of our art.
There are fighting schools and there are arts schools. We are an art school.
Our mission is to inspire our students to aspire to be the best they can be.
Our art focuses on self defense rooted in the movements of traditional Chinese/Japanese arts.
We have a 5100 sq ft school with 2000 sq ft of deck space and a fully equipped weight room.
We are a full time school open Monday – Friday from 10 am to 9 pm and on Saturdays from 830 am to 1 pm

Tom, the owner has an accomplished martial arts background. Tom Burt - Owner

Mr. Burt began his training at AKKA in 1995. With previous experience in Tae Kwon Do and Tai Chi he brought a strong base to his Kenpo training. After two years he became an instructor and in 1998 and 1999 was awarded Instructor of the year by his teacher, Mr. Curt Hewitt, and AKKA’s president, the now late, Grandmaster Bill Packer. In December of 1999 Mr. Burt was entrusted with the rank of First Degree Black Belt. In January, 2001 Mr. Burt inherited AKKA’s Independence school from Mr. Hewitt and began studying under the KC regional director, Mr. Rick Gibbins. In 2003 Mr. Burt was awarded school owner of the year by Master Packer and continues studying to this day under Mr. Gibbins instruction, who, himself, has over 30 years experience in Kenpo Karate. Mr. Burt currently holds the rank of 5th Degree Black Belt. Mr. Burt is married to his wonderful wife, Dee and is the proud father of his 9 year old son, Joshua, who also trains at AKKA. In addition to his martial arts training and teaching, Mr. Burt enjoys weightlifting, cycling, reading, watching movies and learning to play the Native American style flute. One of his favorite quotes is by author Bill Perkins, “Living like a warrior means embracing the inevitability of hardship rather than fleeing from it; for the identity of a warrior is not destroyed by adversity; it is strengthened through it.”

Q & A With Tom Burt

Do You Have a Black Belt Club/Master Club/Leadership Program (etc.)? – No

Are You Currently an AMS Member? – No

Do You Currently Use Any School Management Software Applications? – Yes

Do You Currently Provide Transported After School Programs?
– No

Do You Currently Provide a Student Newsletter to Your Students (and Prospects)?
– Yes

Do You Use the “Enrollment Card” Promotion to Drive New Students into the School Each Month?
– No

Is Your Martial Arts School Website Optimized for Lead Generation?
– Yes

How Many Leads Does Your Website Generate Each Month? – 15 – 20

What Are the Biggest Successes and Breakthroughs You’ve Had Growing Your School? – moving to a larger facility but keeping rent down has been the best move we have made.
Remodeling it as well, away from the traditional red and blue theme has lightened up the place and given it a more welcoming feel.
The larger space allowed for more students to train while maintaining a low rent for the space kept overhead manageable.DSC_0016

What Have Been Your Most Successful Marketing Systems/Strategies Over the Last 12 Months? – Lead generating website has really helped

What Are Your Developmental Goals for the Next 5 Years?

growing to an active student count of 250
and getting to the place where I can employ a full time assistant and front desk person

Biggest Challenges You Face Growing Your School