I’ve been tremendously “lucky” in my career in the Martial Arts. Early on, in fact, even before opening a school, I learned all the “Dogma”; the current ‘Beliefs’ about how the Martial Arts Business was supposed to “be”. I learned that Summertime always sucked. I learned that most elementary schools wouldn’t allow Martial Arts schools to do ‘anything’ with them. I learned that as long as you have good quality classes, marketing will take care of itself. I learned that your ‘area’ determines how much you can charge, and how financially stable your school will be. I learned that if you really love what you do, people will simply ‘feel’
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