Really? How? One of the staples of martial arts marketing is that the martial arts develop confidence in children, teens, and adults. We put it in the ads we use, and if we are smart, we put it in most of our sales presentations. But exactly how do we do it? One of the basic ways we develop confidence is through the belt ranking system, especially for children. Every few months they have a little sign around their waist that says, “I’m better than I was.” That simple explanation during a sales presentation for a child will usually be enough for the average parent. However, I want to dive a
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