This time I’d like to share about social media and marketing. There’s a lot of confusion. I work with hundreds of martial arts schools in the US, Canada, and some of them are international. It’s very typical for them to be confused when it comes to social media marketing. For example, when I ask, “How are you currently handling or doing social media marketing? They usually say something like, “We do social media marketing. We post to our social media channel three times every week.” In other words, they put something on their Facebook, TikTok, YouTube, or Instagram channel. Hmmm… When I ask about spending, they say, “What do you
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