MAWN: What advice would you give a school owner about customer service and satisfaction, regardless of the crisis? LA: Be “uncommon”. Your level of service has to enhance your students’ satisfaction. It’s not a one time thing, it has to be something you deliver consistently. See customer service has everything to do with your ability to make money. When you’re providing great customer service, you’ll get referrals from people telling their friends about you because you’re doing something that’s uncommon. All you have to do is think about how you might be treated at a fast food restaurant to realize that great customer service is uncommon, so strive to be
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