The Core Components of a Strong SEO Strategy: Backlinks

This is the last entry in our SEO Core Components series and today we will focus on links, and more specifically back links. So far, it’s clear that web pages can’t rank if they’re not relevant or lack authority. Search engines want to provide users with accurate results, which is why they prioritize pages that are relevant and popular. The objective of the two core components we’ve discussed so far—technical setup and content—is to increase the relevancy of web pages. But popularity can be, in part, indicated by other reputable and relevant websites linking to your site, which is why they are a major SEO hotspot. If you want your