If you are brand new to the subject of Search Engine Optimization (SEO), it is simply optimizing the content on your martial arts school website to help people find it more easily in a search engine like Google. Another way of thinking of this content is that it is the information on your site designed to rank in search engines and is specifically written to produce a higher frequency of visitation by people searching for it. The mistake that is often made by the novice is that if you JUST put up your website, people will come to it in droves, but this is a recipe for heartache. In reality,
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