The “Swipe Up” Story feature on Instagram, which allows viewers to access a website with the swipe of a finger, is available only to verified (i.e. blue checkmarked) profiles—users with a minimum of ten thousand followers. Dhariana Lozano of Social Media Today offers four tricks to drive traffic to your website from Instagram Stories, even without swiping up. 1. Post an IGTV post with a link to your school’s site. Pasting a link makes it clickable, so viewers only need to tap the link to go to your site. For this to work, you need to add an IGTV video to your story. 2. Ask users to direct message you
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