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Powerful Programs and Promotions that Increase Income and Enrollment Chief Master Kirk Pelt, President of Martial Arts World MAW: How is the presentation of a martial arts school related to increasing enrollment and income? KP: Presentation is everything, especially in two areas. First, the appearance of your school must look professional, organized and clean. Second, you and your staff must be professional in attitude and attire. MAW: Why is diversity in class offerings crucial for a school to increase enrollment and income? KP: You must enroll new students in order to grow, but keeping them is equally as important. A key to doing this is having a diversified class structure