Everyone is a brand but they just don’t realize it. All big brands start as a personal brand company like coca cola, Mcdonalds, and Starbucks and then they place great importance in marketing and promoting their brands as well as protecting them and from that they make billions of dollars. They can do the same thing by emulating what the big boys do and the authenticity is based on what your destiny is, what dreams you have, what skills you have developed and what value you live by and bring to your job. 1. Authenticity This is all about being true to yourself, being honest and respected for what you
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