What Are Social Media Analytics? Social media analytics tools are software that collect and analyze data from your school’s social media channels. They help you track key metrics like the reach of your posts, follower growth, engagement levels (likes, comments, shares), and even how many new students are signing up through your social media promotions. While platforms like Facebook and Instagram have built-in analytics, third-party tools allow you to see everything in one place, making it easier to manage and track your performance. Some advanced tools even monitor competitor behavior and listen to conversations about your brand across the web, offering valuable insights into what people are saying about your
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