Your Parthenon of Marketing Visualize your marketing plan as a “Parthenon” of different strategies and tactics. Each month some may fail, others create mediocre results, and some may be home runs.The reality is that that order may well be reversed next month. All you have to do is look back to the Covid shutdowns.For advisors the market crashed, and clients were panicking. Oh, and by the way, your AUM took a huge hit. If you were dependent upon dinner meetings, guess what? You were dead in the water. However, if you were on Facebook, Google, and LinkedIn, using direct mail, and nurturing a huge prospect list, then there was MORE
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