YouTube is Now a Google Search Partner

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That means that you can have your Google text ads served to YouTube users, but (for now, at least) only to mobile users. According to Google, after several months of testing, YouTube Search ads perform comparably to Google Search ads in Cost Per Action. Other (non-Google) research shows Cost Per Click can be higher or lower. Of course, your results may vary. So when you manage your Google Ads campaign, you can choose to include search partners like YouTube, Google Maps, and Gmail to expand your reach (you can choose all search partners or none, but you can’t choose some and not others.) This option is checked for you by

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