Take a drive through any urban or suburban neighborhood. You’re bound to see a martial arts school sign somewhere. And it’s refreshing when a potential student comes through your door who’s looking for the specific brand of martial arts you teach and will accept no substitutes. But many people think any type of martial art will do when they’re looking for an activity for their kids after school. You’ve gotta stand out from all of that and it’s extremely difficult unless you are famous. Being famous isn’t about having your name on the Hollywood walk of fame. There are more practical ways to get the word out about your school.
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