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A Case Study of one of our MawNews.com Fans:
Choi Kwang Do Martial Art & Self Defense
Michael Wilson has operated Choi Kwang Do Martial Art & Self Defense since 2004, and is currently located in Cartersville, Georgia – United States
Choi Kwang Do Martial Art & Self Defense focuses on teaching Children and Adults, the art of Choi Kwang Do, and has been in business since 2004.
Currently Choi Kwang Do Martial Art & Self Defense has roughly 60 active students.
Choi Kwang Do Cartersville’s aim is to improve the health, productivity, fitness and quality of life of its members. CKD is a martial art based on scientific truth, rather than mysticism. We continually evolve as a martial art and exercise program with a continued commitment to incorporate science for the benefit of the practitioner and mankind. Individuals training at our academy focus on achieving optimum health and wellness while learning practical self defense techniques. Classes are taught in a friendly, family-orientated atmosphere and in a fun and easy to learn manner. The development of character and mental strength based on CKD’s principles is considered the most important overall goal in our training along with the goal of physical improvement & self defense skills.
Michael, the owner has an accomplished martial arts background.
I am 38 years old and have been practicing Choi Kwang Do for about 14 years now. I am a 4th Degree Black Belt and the chief instructor of the Cartersville CKD school with my wife being my #1 head instructor. I have accomplished many things in my training becoming an instructor, becoming a black belt four times over, becoming a school owner, an examiner and a business owner. I hold many certification both related and not related to martial arts and I love my job!
Q & A With Michael Wilson
Do You Have a Black Belt Club/Master Club/Leadership Program (etc.)? – Yes
Are You Currently an AMS Member? – No
Do You Currently Use Any School Management Software Applications? – Yes
Do You Currently Provide Transported After School Programs?
Do You Currently Provide a Student Newsletter to Your Students (and Prospects)?
Do You Use the “Enrollment Card” Promotion to Drive New Students into the School Each Month?
Is Your Martial Arts School Website Optimized for Lead Generation?
How Many Leads Does Your Website Generate Each Month? – 1
What Are the Biggest Successes and Breakthroughs You’ve Had Growing Your School? – All the success stories we hear from our current and past students! It feels great to be a contributor to the success of another person.
What Have Been Your Most Successful Marketing Systems/Strategies Over the Last 12 Months? – Being out in the public’s eye. Doing demonstrations at events and taking part in parades and charities in our community. We also have a Kung Fu Panda costume that helps us relate to the children more easily at public events.
What Are Your Developmental Goals for the Next 5 Years?
To overcome the economic issues we are all facing now so that we can reach more students, influence more lives and make it possible for us to one day retire.
Biggest Challenges You Face Growing Your School
The economy. When the economy changed we almost instantly went from 90 members to 50 in the matter of six months.