When it comes to marketing, the key is to be really good at all the tactics and the individual pieces. These are things needed to construct your “marketing parthenon.” Whether it’s a live event, a webinar, or a referral system, you need to be really good at the tactics and elements. In the past, I have organized some incredible events with loads of clients coming in from far and wide, only for it to get cancelled due to a tornado or something. The same can happen online; you can have everything set up and ready to go, then the internet drops out and cancels the entire thing. I’ve had marketing
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