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First COVID, Now the Summer ‘Slowdown’ – Or Is It?

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For FAR too many school owners in the martial arts profession, summer is a “slow” season. Many fear the frequent requests to put memberships on hold (or to cancel altogether) because the family is going on vacation for a couple weeks, or suffer with a decline in new enrollments because kids are out of school and aren’t on their regular schedules. In some cases, school operators feel that students will get involved in other activities over the summer months and lose interest in the martial arts as a result. Others believe that summer is simply “slow” for our industry, no matter what you do. It’s always been that way, and

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Master Toby Milroy
Master Toby Milroy
Known as “The Master Systemizer,” Master Toby Milroy has positively influenced more martial arts schools then anyone in our industry. He has built a successful multi-school organization, lead the national trade association for the martial arts industry, and coached some of the most successful martial arts school operators in the world.

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