First COVID, Now the Summer ‘Slowdown’ – Or Is It?

Toby Milroy editorial
For FAR too many school owners in the martial arts profession, summer is a “slow” season. Many fear the frequent requests to put memberships on hold (or to cancel altogether) because the family is going on vacation for a couple weeks, or suffer with a decline in new enrollments because kids are out of school and aren’t on their regular schedules. In some cases, school operators feel that students will get involved in other activities over the summer months and lose interest in the martial arts as a result. Others believe that summer is simply “slow” for our industry, no matter what you do. It’s always been that way, and

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