All martial arts schools follow certain techniques, crowds, and ages that determine the school’s enrollment. For example, if a school has 80% children, 15% adults, and only 5% teens, chances are the majority of the flyers, promotions, and ads reflect majority of the students who come, which would be the children. That idea focuses on retention, which is great to stabilize a school, but if a dojo is going to prosper, it has to be a priority to do more. If the school wants to improve where it’s lacking, sticking to old ideas isn’t going to change things for the better. The dojo must reach out to its minorities as
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