There are certain key numbers you should keep track of. These numbers will help you maintain control and know if you are doing the right kind of work to make your school successful. Remember, “What gets counted gets done.” Parthenon Marketing: VIPs or new inquiries, 20 per day Keep a running total of every contact you make that inquires about your school. These contacts should come from lots of different sources, such as personal contacts (VIP-ing), birthday parties, seminars, buddy days, day care centers, school talks, fundraisers, home schools, snipe signs, the internet, lead boxes, referral programs, civic organizations, nonprofit partnerships, special discounts, incoming phone calls, sports team award banquets, and at
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