Retail, Retention, and Renewal School owners have witnessed many changes in the martial arts and sports industries over the past 50 years. Schools have gone from producing the traditional rough and tough; I can take a beating martial artist to a safe, family-oriented atmosphere utilizing professionally tested curriculums, programs, and polishing tools; nothing like the old mom-and-pop schools of yesteryear. The martial arts industry has given way to a larger, big-box building approach, allowing for massive school enrollments and a wider selection of programs with reasonable pricing. Schools are being managed better; spacious workout areas with pro shops offer stronger retail presence. In this world of instant gratification, following a
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