When a prospective student visits your martial arts school, you expect them to enroll. You have to. If you aren’t, you’re already setting yourself up for failure. This may sound harsh, but let’s take a closer look at this situation. In our analysis we’ll use a mother bringing her nine year old into your school to check on lessons, but adult prospects definitely apply as well. First, think of what got the parent and child to show up at your school. They had to begin with some basic interest in martial arts, had to hear about your school from an advertisement or word of mouth, contact you to inquire about
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