Continued from the last issue 2. Increase Engagement and Build Loyalty When your social media content aligns with what your audience cares about, you’ll naturally see higher engagement. But it doesn’t stop there—engagement builds trust and loyalty. For instance, imagine you post a video showcasing a student earning their black belt. It resonates with parents who value dedication and perseverance. Through social media analytics, you notice that this post received a higher number of likes, comments, and shares than others. This tells you that stories of student success are a key interest for your audience. By identifying what types of content connect with your followers, you can post more of
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