Is This the Greatest Deal in the History of the Martial Arts Industry?

In what many are calling the biggest broadcast shake up in combat sports history, the UFC has just inked a monumental seven-year, $7.7 billion deal with Paramount that will make the media giant the exclusive U.S. home for all UFC events starting in 2026. For martial arts school owners, this is more than sports business news, it’s a signal that martial arts are about to reach a whole new level of visibility and mainstream influence. The agreement gives Paramount+ exclusive streaming rights to all 13 of the UFC’s marquee numbered events and 30 “Fight Nights” each year, with select major cards simulcast on CBS for nationwide broadcast exposure. What makes