If your martial arts school website is your online dojo, then SEO and AEO are the twin disciplines that keep it in fighting shape. SEO (Search Engine Optimization) helps people find your site. AEO (Answer Engine Optimization) helps people trust and remember it, even when they don’t click, and feeds AI engines like ChatGPT with authority signals that help the AI’s choose what business and resources to recommend. Understanding how these two work differently, and together, will help you attract more parents, build more credibility, and establish a powerful online presence for your school. The Old Guard: SEO in Practice SEO is the traditional art of getting your website ranked
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