New Marketing Program Master Clark discusses a new two-pronged marketing program that he is implementing, which includes promoting martial arts in malls and movie theaters. The first component involves setting up promotional activities in malls, starting in December, while the second part includes bringing in exchange students from Brazil to assist with marketing efforts. These exchange students, who are college-educated and speak English, will learn about American culture and marketing strategies while promoting martial arts. Engagement Strategies at Movie Theaters Master Clark explains that he has reserved time in movie theaters for promotional activities, costing approximately 750 dollars per week, primarily on weekends when the most popular films are shown.
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