The US Open: A Masterclass in Martial Arts Event Evolution and Brand Power What began in 1973 as a regional tournament—the East Coast Grand Nationals—has grown into one of the world’s most prestigious martial arts events: the US Open ISKA World Martial Arts Championships, commonly known as “The Open.” For martial arts school owners, the story of the US Open is more than a historical recap—it’s a blueprint for strategic growth, brand building, and global impact. From Humble Beginnings to Nationwide Appeal Founded by USKA members Ted and Kim Kresge, the original event was hosted annually in St. Petersburg, Florida. With expert promotion and an inclusive, style-neutral approach, the Kresges
This content is restricted to site members. If you are an existing user, please log in here.
New users may register below.
