The ESPN Legacy: A Marketing Milestone Perhaps one of the most enduring partnerships in martial arts history is PKP’s broadcast agreement with ESPN. Over 22 years of continuous coverage, the US Open reached global audiences via ESPN, ESPN2, ESPN3, and now ESPN+. This visibility turned The Open into a household name across six continents. Actionable takeaway: Video—especially when broadcast or streamed—remains the most powerful tool to showcase your students, your culture, and your brand. Corporate Sponsorship and the Disney Era In 1998, the US Open secured a long-term sponsorship with John Paul Mitchell Systems, followed by an unprecedented opportunity: an invitation to host the tournament on Walt Disney World property.
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