(Continued From Previous Issue) 4. You Don’t Need a Studio or Big Budget to Win Let’s bust a myth: you do not need a fancy videographer or expensive camera to dominate with video. In fact, your iPhone and a $20 tripod are more than enough. Authenticity is the name of the game. Parents are drawn to real moments—high-fives, smiles, progress, and leadership in action. Capture those moments in 30-second chunks, post consistently, and watch your online presence skyrocket. Pro tip: Assign a “Content Captain” on your team—a staff member or assistant instructor responsible for capturing video at every class and event. 5. Videos Increase Website and Landing Page Conversions Having
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