First, it’s important to have a CLEAR understanding of the ‘purpose’ of your school’s website. For our time today, the purpose of your site is to generate prospects and create enrollments for your martial arts program(s). So, it’s important that you have clear CTA’s (Call to Actions), on your site. You want to be driving visitors to take a concrete action to move toward enrolling. This might be to request a free report, to watch a video, to subscribe to an email list, or perhaps register for a trial program of some type. Your CTA’s might say something as simple as: “Subscribe Now”, “Learn More”, “Download Here”, or “Get Started”,
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