The fifth factor in creating confidence is developing a play-to-win attitude. Unlike average people who play to maintain the status quo or, worse still, play specifically not to lose, successful people play to win. They never content themselves with maintaining their position in life. Instead, they are always on the lookout for new ways to increase business, leverage their talents, and enhance their lives. When starting out, playing to win often means the same thing as survival, but once a person has established a solid foundation, she often finds a comfort level and becomes complacent. In the early 1970s, the dominant US auto industry came close to being crushed by
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