Everyone involved in competition looks for an edge to gain the victory. Make no mistake about it, running a martial arts school is a competitive business and you must compete well to succeed. You must gain the advantage over other schools in your town as well as other exercise-related industry providers, but are you up to the challenge? One of the most important keys to your success is having effective marketing strategies. Of course, you probably don’t have a background in marketing, so gaining any edge in this area of the competition may seem a lost cause to you. Even though you’re limited in marketing, you can easily double your
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