For illustration purposes, let’s say you publish a weekly information piece on your site: student highlights, training tips, local events, demos, etc. Wouldn’t you want that content to be found, not just by humans through Google, but also by emerging AI systems that answer questions directly. That’s why you must understand both SEO and AEO and how they differ (and cooperate). SEO (Search Engine Optimization) is the traditional practice of making your website and its content easier for search engines (Google, Bing) to crawl, understand, index, and rank. It involves things like keywords, site structure, speed, links, meta tags, internal linking, domain authority, user experience, and much more. AEO (Answer
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