Social Media Shift: How Your School Can Ride the Wave

If you’ve been running your school for a while, you’ve probably noticed that social media is a moving target. Just when you feel like you’ve mastered it, the platforms shift, the algorithms change, and suddenly that killer post you thought would go viral… gets buried under a hundred cat videos. Well, 2025 is shaping up to be one of those years where the social media landscape shifts in a big way. And if you get ahead of it now, you can scoop up leads while your competitors are still scratching their heads. Here are three trends you need to know—and exactly how to act on them: 1. Short-Form Video Is