Is online marketing friction costing your martial arts school new students and revenue? Online marketing friction happens when your website or ads create unnecessary steps or confusion, driving away potential students before they even walk through your door. According to Facebook, 80% of consumers say the experience a business provides is as important as its services. That’s why reducing online marketing friction should be a priority for your school. What Causes Online Marketing Friction? There are three main types of friction that affect martial arts schools: Awareness Friction This occurs when potential students have no brand recognition or can’t find your school easily online. If they spend too much time
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