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The Three Rs of Combative Weaponry, Part 1

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Retail, Retention, and Renewal School owners have witnessed many changes in the martial arts and sports industries over the past 50 years. Schools have gone from producing the traditional rough and tough; I can take a beating martial artist to a safe, family-oriented atmosphere utilizing professionally tested curriculums, programs, and polishing tools; nothing like the old mom-and-pop schools of yesteryear. The martial arts industry has given way to a larger, big-box building approach, allowing for massive school enrollments and a wider selection of programs with reasonable pricing. Schools are being managed better; spacious workout areas with pro shops offer stronger retail presence. In this world of instant gratification, following a

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Shihan Danna Abbott
Shihan Danna Abbott
is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique swordsmanship academy.

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