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It’s reported that 70 percent of Americans use social media, which is why it’s become increasingly important to respond to comments online—both good and bad. You’ve put your heart and soul into building your school. It’s like a child that you’ve nurtured and cared for since before your lobby doors even opened. So, when you receive negative feedback on something that means so much to you, it can hurt—a lot. It happens to the best of us; after all, we can’t always be perfect, no matter how hard we try. The most effective step to take when receiving criticism online is to respond. Why it’s important to respond to negative