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Capture The Adult Market
We’ve Lost 90% of Our Adult Market to Yoga, If we don’t change, we will lose even more! Over the past few years more than 6,000 martial arts schools have closed in the U.S. – most people say it’s because of the recession. Over the past ten years, the number of yoga practitioners has more than tripled to about 14.3 million – about three and a half times larger than the number of martial artists. If you look around your community, yoga schools are popping up on every corner like Starbucks. Perhaps the recession is not the real reason schools are closing… Why is this happening? Has the image of