When you look around the martial arts industry with a keen eye, you start to see some patterns. Two schools can exist in the same neighborhood—one struggling with student retention while another boasts impressive retention rates. The difference often isn’t about teaching quality or even pricing. Instead, it’s about understanding a fundamental truth: A family that kicks together, sticks together. For years, martial arts school owners have attributed poor retention to everything from the demands of their particular ‘style’ of martial art, to economic factors to increased competition from other activities. Certainly, having an engaging, energetic, inspiring instructor is a cornerstone of high level student retention, it’s common in our
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